Pur'Immortelle is a concentrated eye contour built around the exceptional regenerative power of Helichrysum italicum — one of the most prized botanicals in organic skincare.

✨ Anti-aging & lifting — Immortelle's everlasting properties help firm and lift the delicate eye contour, visibly reducing fine lines and wrinkles over time.

💧 Hydrating & plumping — Hyaluronic acid intensely hydrates and plumps the skin, restoring smoothness and elasticity for a visibly refreshed look.

🌿 Decongesting & anti-dark circles — Caffeine and cornflower hydrosol stimulate blood microcirculation to reduce puffiness and fade dark circles.

🔄 Regenerating & soothing — Helichrysum's cicatrizant properties support skin renewal and help calm redness-prone and tired skin around the eye area.

Organic Immortelle Flower Water, Oil & Extract (Helichrysum italicum)

• The hero ingredient of this cream — used in three forms (water, oil, extract) for maximum potency.
• Firms and lifts the delicate skin around the eye, visibly reducing fine lines and wrinkles.
• Supports skin renewal and helps soothe redness and tired-looking skin.
• Rich in neryl acetate and italidiones — compounds shown to stimulate collagen production and accelerate skin repair.

Hyaluronic Acid (Sodium Hyaluronate)

• A smaller, more skin-penetrating form of hyaluronic acid that reaches deeper layers of the skin.
• Draws moisture into the skin and holds it there, plumping fine lines and restoring a smooth, refreshed look.
• Helps restore elasticity to the thin, fragile skin of the eye contour.

Caffeine

• Stimulates blood microcirculation under the eye, helping to visibly reduce puffiness and dark circles.
• Acts as an antioxidant, protecting skin cells from oxidative stress.
• Helps tighten and firm the skin, contributing to a more awake, rested appearance.

Organic Cornflower Flower Water (Centaurea cyanus)

• Traditionally used to soothe and refresh tired, puffy eyes.
• Rich in flavonoids and polyphenols that calm irritation and reduce redness.
• Gently hydrates and tones the skin, making it ideal for sensitive eye areas.

Organic Sunflower Seed Oil (Helianthus annuus)

• Lightweight, non-comedogenic oil that softens and nourishes without clogging pores.
• High in linoleic acid (omega-6), which helps reinforce the skin's moisture barrier and keeps the eye area supple.
• Supports the absorption of fat-soluble actives like Vitamin E into the skin.

Propanediol

• A plant-derived humectant that attracts and retains moisture in the skin.
• Improves the texture and spreadability of the cream for a smooth, comfortable application.
• Enhances the penetration of other active ingredients into the skin.

Tocopherol (Vitamin E)

• A powerful antioxidant that protects skin cells from free radical damage and environmental stress.
• Strengthens the skin's moisture barrier and improves its ability to retain hydration.
• Works synergistically with Immortelle and Sunflower Oil to support skin repair and long-term resilience.

👥 Target Group

Adults · Mature skin · First signs of aging

⚠️ Not intended for children. Keep out of reach of children.

💡 Usage Recommendations

Roll-on application — Apply morning and evening using the roll-on ball. Starting from the inner corner of the eye, glide gently outward toward the temple with light, continuous strokes. The rolling action helps activate microcirculation, reduce puffiness, and enhance absorption of active ingredients.

Fingertip application — If preferred, apply a small amount using the ring finger (the weakest finger, ideal for the delicate eye area). Pat gently along the orbital bone from the inner to the outer corner — never drag or rub the skin.

🌿 Skincare Goals

Hydrating/moisturizing · Anti-aging · Anti-wrinkle · Anti-sagging · Anti-blemish · Anti-fatigue · Soothing · Softening · Smoothing · Plumping · Healing · Lifting · Anti-dark circle · Anti-puffiness · Regenerating · Brightening · Decongesting

✅ Recommended Uses

Daily eye contour care · First wrinkle treatment · Anti-dark circle treatment · Anti-puffiness treatment · Concentrated anti-aging treatment · Firming and lifting treatment · Brightening eye area care

❌ Not Recommended

Direct contact with eyes · Application on broken, irritated, or infected skin · Use by children without adult supervision

👁️ Body Areas

Eye Area · Face

🧴 Skin Types

Mature · Tired · Sensitive · Redness-prone · Combination · Dry · Normal · Oily · Dull

⚠️ Read the "Precautions" section carefully before use.

• Free of petrochemical derivatives · synthetic gelling agents (carbomer, carbopol, etc.) · synthetic preservatives · any chemical treatment.
• 99.55% natural origin · 27.88% from organic farming. Certified to Cosmos Organic standards by Bureau Veritas.
• Vegan · cruelty-free · FSC-certified packaging.
• Texture: homogeneous gel · milky white.
• Scent: light · natural · floral, with a characteristic note of helichrysum.
• Developed and made in Provence, France · Made in EU.

• 99.55% natural origin product.
• Certified organic product.
• Free from colorings, parabens, and synthetic preservatives not accepted by Bureau Veritas.
• Free from petrochemical derivatives, synthetic gelling agents (carbomer, carbopol, etc.),
  and free from any chemical treatment.
• For external use only.
• Cosmetic grade.
• Not tested on animals.
• Made in our laboratory in Provence, France.
• We prioritize small producers, artisans, and fair trade.

🧪 INCI

AQUA (Water): Solvent base and hydration carrier of the formula.
HELICHRYSUM ITALICUM FLOWER WATER* (Immortelle Flower Water): Soothing and anti-inflammatory floral water — tones and decongests the eye contour area.
CENTAUREA CYANUS FLOWER WATER* (Cornflower Flower Water): Calming and refreshing floral water — relieves puffiness and soothes tired eyes.
GLYCERIN** (Glycerin): Humectant — draws moisture into the skin and improves hydration retention.
PROPANEDIOL (Propanediol): Plant-derived solvent and humectant — enhances texture and ingredient penetration.
HELIANTHUS ANNUUS SEED OIL*^ (Sunflower Seed Oil): Emollient rich in linoleic acid — nourishes and softens the delicate skin around the eye.
HELICHRYSUM ITALICUM FLOWER EXTRACT* (Immortelle Flower Extract): Key active — anti-aging, anti-inflammatory, and regenerating properties targeting fine lines and dark circles.
HELICHRYSUM ITALICUM FLOWER OIL* (Immortelle Essential Oil): Concentrated active — stimulates cell renewal and reduces the appearance of dark circles and puffiness.
CAFFEINE (Caffeine): Vasoconstrictor and draining active — reduces puffiness and dark circles by stimulating microcirculation.
SODIUM HYALURONATE (Hyaluronic Acid): Plumping humectant — fills fine lines and intensely hydrates the eye contour.
PARFUM NAT (Natural Perfume): Natural fragrance — provides the characteristic scent of the formula.
XANTHAN GUM (Xanthan Gum): Natural biopolymer — thickens and stabilizes the gel texture.
TOCOPHEROL (Vitamin E): Antioxidant — protects the formula and skin lipids from oxidative stress.
SODIUM BENZOATE (Sodium Benzoate): Preservative — ensures microbiological stability of the formula.
POTASSIUM SORBATE (Potassium Sorbate): Preservative — complements sodium benzoate to protect against yeast and mold.
CITRONELLOL*** (Citronellol): Naturally occurring fragrance component — potential allergen present in the natural perfume.
GERANIOL*** (Geraniol): Naturally occurring fragrance component — potential allergen present in the natural perfume.
LINALOOL*** (Linalool): Naturally occurring fragrance component — potential allergen present in the natural perfume.
LIMONENE*** (Limonene): Naturally occurring fragrance component — potential allergen present in the natural perfume.

99.55% of the ingredients are of natural origin · 27.88% of the ingredients are from organic farming.

* From organic farming.
** Processed from organic ingredients.
*^ From organic and non-organic farming.
*** Potential allergens (naturally present in some essential oils) according to Annex III to EU Regulation (EC) No 1223/2009.

Controlled by Bureau Veritas according to the Cosmos Standard available at www.cosmosstandard.org.

🌍 Origin

• Provence, France.

Storage

• Store away from air, heat, and light in its original, tightly sealed packaging.
• Storage (Best Before End): 24 months unopened at 20°C, 3 months after opening.

Packaging

• Glass roll-on eye contour bottle with stainless steel ball.

Precautions

• For cosmetic use only.
• Do not swallow.
• Perform a patch test on the inside of your elbow 24 hours before use.
• In case of contact with eyes or mucous membranes, rinse thoroughly.
• Keep out of reach of children.
• Store preferably in the refrigerator, away from air, light, and heat.