Collection: Beauthentique

Beauthentique is our flagship collection and our founding philosophy in one word: to be authentic, and to celebrate beauty that is genuine. Every product here is certified organic or formulated with natural ingredients — no synthetic shortcuts, no greenwashing, no compromise. More than 180 products and growing, all formulated in France.

Facial skincare — from daily cleansers and toners to targeted serums, face creams, masks, and scrubs. Anti-ageing, hydrating, illuminating, and purifying formulations built around certified organic actives — Immortelle, Aloe Vera, Roucou, Calendula, Carrot, Daisy — for every skin type and every step of the routine.

Body & shower care — certified organic shower gels, solid soaps, and care oils formulated without sulphates, parabens, or synthetic fragrance. From the delicate Mint and Lavender lines to the nourishing Olive and Argan ranges, and a dedicated Baby line for the most sensitive skin.

Haircare — organic hair masks, treatments, and accessories designed for natural, effective hair and scalp care. Formulated with Monoï, Shea Butter, and plant-derived actives, without silicones or synthetic conditioning agents.

Aromatherapy & plant extracts — certified organic essential oils, oil macerates, and plant-derived actives integrated into the collection as both standalone products and formulation ingredients. The same quality standards as our dedicated Aromatherapy collection, within the Beauthentique universe.

Skincare sets & beauty routines — curated sets built around a specific skin concern or botanical hero ingredient — Pur’Immortelle for anti-ageing, Lov’Aloe for hydration, Amou’Roucou for radiance. Each set is a complete, coherent routine in a box, designed for gifting or for building a new skincare ritual from scratch.

Accessories & lifestyle — natural hairbrushes, cotton pouches, travel sets, lavender sachets, and organic cotton tote bags. The details that complete a toxin-free, conscious beauty routine — selected with the same care as every formulated product in the collection.

One standard across the entire collection — certified organic or natural, formulated in France, free from synthetic additives and endocrine disruptors, traceable to their botanical sources. Beauthentique is not a product range. It is a commitment.

Beauthentique is for everyone who has decided that what goes on their skin should be as honest and nourishing as what goes in their body — people who read labels, ask questions, and refuse to compromise on purity.

The conscious beauty seeker — someone who has moved away from conventional beauty and is building a routine around certified organic, traceable, and genuinely effective products. They want results without synthetic shortcuts.

The sensitive skin community — those with reactive, atopic, or allergy-prone skin who need formulas free from synthetic fragrances, parabens, and harsh surfactants. Our cold-processed soaps, gentle cleansers, and soothing skincare are built for them.

The anti-aging naturalist — men and women seeking visible results from nature's most potent actives: Immortelle absolute, Argan oil, Hyaluronic acid, and Annatto carotenoids — without resorting to synthetic retinoids or chemical peels.

The zero-waste household — individuals and families replacing plastic-packaged, chemical-laden products with solid soaps, concentrated formulas, and multi-use oils that reduce waste without sacrificing quality.

The gifter with taste — someone looking for a meaningful, beautifully curated gift that says something real: that they care about the person's health, values, and daily rituals. Our skincare sets are made for exactly this.

The everyday ritualist — people who believe that a morning cleanse or an evening skincare routine is not just maintenance but a moment of intentional self-care. They choose products that make that ritual feel worthy.

Every Beauthentique product is built around ingredients that earn their place — certified organic, traceable, and chosen for what they actually do for the skin. These are the actives and botanicals that define our formulas and set them apart.

Immortelle — Helichrysum italicum — The crown jewel of our skincare range. Grown in Corsica and Provence, this rare flowering plant yields one of the most potent anti-aging actives in natural cosmetics. Rich in italidiones and flavonoids, it visibly reduces wrinkles, regenerates skin tissue, and improves elasticity. The backbone of our Pur'Immortelle line: oleo-serum, day and night creams, eye contour, and cleansing foam.

Roucou — Annatto (Bixa orellana) — One of nature's richest sources of carotenoids, including bixin and norbixin. Roucou delivers exceptional antioxidant protection, supports skin radiance, and provides a natural warm tone without synthetic colorants. The defining ingredient of our Amou'Roucou face cream — a formula that bridges traditional Amazonian plant knowledge with modern certified organic cosmetics.

Aloe Vera (Aloe barbadensis) — Not a filler — a functional hero. Our certified organic Aloe Vera is used at meaningful concentrations for its proven hydrating, soothing, and skin-barrier-supporting properties. The foundation of our Lov'Aloe line: face cream, body cream, shower gel, and face mask — designed for sensitive, reactive, and dehydrated skin.

Propolis — A natural resin produced by bees from tree buds and sap. Rich in flavonoids and phenolic acids, propolis is one of nature's most effective antimicrobial and skin-repairing actives. We use it in our Api'Propolis line — face cream and body cream — for its ability to calm irritation, accelerate skin repair, and protect against environmental aggressors.

Monoï de Tahiti — A traditional Polynesian beauty secret: Tiare flowers (Gardenia taitensis) macerated in refined coconut oil. Deeply nourishing, intensely moisturising, and unmistakably fragrant. We use authentic Monoï de Tahiti — protected by an appellation of origin — in our hair mask, care oil, and sun range for its exceptional emollient and skin-softening properties.

Argan Oil (Argania spinosa) — Cold-pressed from the kernels of the Moroccan Argan tree, our certified organic Argan oil is rich in oleic and linoleic acids, tocopherols, and squalene. It nourishes without heaviness, supports skin elasticity, and is a key ingredient across our hair care, face scrubs, cleansing gels, and vegetable oil range.

Hyaluronic Acid — A molecule naturally present in the skin that holds up to 1,000 times its weight in water. We use it in our dedicated serum (3% concentration) and hand cream for targeted, clinically-recognised hydration and plumping — bridging the world of certified organic cosmetics with evidence-based active skincare.

Calendula (Calendula officinalis) — One of the most trusted botanicals in natural skincare, prized for its anti-inflammatory, healing, and skin-soothing properties. We use certified organic Calendula across our baby range, cleansing foams, facial scrubs, and oil macerates — making it one of our most cross-functional ingredients.

Shea Butter (Butyrospermum parkii) — Unrefined, certified organic Shea Butter is one of the richest plant-based emollients available. High in stearic and oleic acids, it deeply nourishes, protects the skin barrier, and soothes dry or damaged skin. A key ingredient in our hand creams, hair mask, and body care range.

Olive Oil — Pure Olive Soap Base — The foundation of our entire solid soap range. We use certified organic olive oil as the primary saponified base, cold-processed to preserve its skin-nourishing properties. Gentle enough for babies, effective for all skin types — from combination and oily to atopic and sensitive.

(A note on aromatherapy) Several of our hero skincare products are also powered by pure, certified organic essential oils — Immortelle absolute, Lavender, Roman Chamomile, Tea Tree, Rose Geranium, and others — used as active ingredients rather than fragrance. These are the same oils available in our Aromatherapy collection: single-origin, chemotyped, HEBBD/HECT-labelled where applicable, and held to the same uncompromising standard of purity. Clean, organic, and traceable — from the plant to your skin.

Beauthentique is a complete certified organic and natural beauty collection — which means its benefits span every dimension of a conscious beauty routine, from skin health and hair care to emotional wellbeing and sustainable living.

Skin health & targeted skincare — certified organic actives with documented skin benefits: Immortelle for anti-ageing and skin regeneration; Roucou for antioxidant protection and radiance; Aloe Vera for hydration and barrier support; Calendula for soothing and healing; Hyaluronic Acid for plumping and moisture retention. Formulations that deliver measurable results without synthetic shortcuts.

Clean daily body care — certified organic shower gels, solid soaps, and care oils that cleanse and nourish without parabens, or synthetic fragrance. From the delicate Mint and Lavender lines to the nourishing Olive and Argan ranges, and a dedicated Baby line for the most sensitive skin — daily body care that respects the skin barrier rather than stripping it.

Hair & scalp health — organic hair masks, treatments, and scalp care formulated with Monoï, Shea Butter, and plant-derived actives. Without silicones or synthetic conditioning agents, these formulations nourish the hair fibre and support a healthy scalp environment — for visibly stronger, softer, and more manageable hair over time.

Sensitive & reactive skin care — the absence of synthetic fragrances, parabens, and harsh surfactants makes Beauthentique formulations significantly better tolerated by sensitive, reactive, atopic, and allergy-prone skin. Certified organic hydrolats — Roman Chamomile, Cornflower, Damask Rose — provide gentle toning and soothing without alcohol or synthetic additives. The Baby line extends this standard to the most delicate skin from birth.

Aromatherapy & plant-based wellness — certified organic essential oils and oil macerates integrated into the collection as both standalone products and active formulation ingredients. Lavender and Roman Chamomile for relaxation and sleep support; Rosemary and Peppermint for scalp stimulation and mental clarity; Immortelle and Carrot for skin regeneration. The same quality standards as our dedicated Aromatherapy collection.

Toxin-free beauty rituals — replacing conventional beauty products with certified organic and natural alternatives reduces daily exposure to synthetic preservatives, endocrine disruptors, and petrochemical ingredients. Beauthentique makes this transition possible across the entire routine — from morning cleanse and skincare to body care, hair care, and evening ritual — without compromising on efficacy or sensory experience.

Sustainable & conscious living — solid soaps, concentrated formulas, reusable accessories, and organic cotton and bamboo lifestyle products reduce packaging waste and single-use consumption. A beauty routine that is better for your skin and lighter on the environment — without requiring a lifestyle overhaul.

Beauthentique products are formulated to be used simply and confidently — no complicated routines, no guesswork. Each product is complete as it is: certified organic, ready to use, and designed to integrate naturally into your daily skincare and body care ritual.

Face creams & serums — Apply to clean, dry skin morning and/or evening. Use a pea-sized amount for the face, warming between fingertips before pressing gently into skin. Layer lightest to richest: micellar water or cleansing gel first, then serum, then face cream. Our anti-aging serums (Pur'Immortelle Oleo-Serum, Hyaluronic Acid Serum, Anti-aging Lifting Serum) are designed to be used under your moisturiser for maximum absorption. Eye contour products should be applied with the ring finger using light tapping motions around the orbital bone.

Cleansing & makeup removal — Micellar waters and cleansing milks require no rinsing — apply with a cotton pad and sweep gently across the face. Cleansing gels and foams are used on damp skin, massaged in circular motions, then rinsed thoroughly. Our two-phase eye makeup remover should be shaken before use and applied with a cotton pad held gently over the eye for a few seconds before wiping. Toning lotions are applied after cleansing to rebalance skin pH and prepare for moisturising.

Face masks & scrubs — Use face masks 1–2 times per week on clean skin. Apply an even layer, leave for 10–15 minutes, then rinse with lukewarm water. Facial scrubs should be used on damp skin with gentle circular movements — 1–2 times per week is sufficient for most skin types. Avoid the eye area. Follow with your usual serum and moisturiser.

Body care & hand creams — Apply body creams and milks to clean skin after showering, while skin is still slightly damp, to lock in moisture. Hand creams can be used throughout the day as needed — our Hyaluronic Acid and Shea Butter formulas absorb quickly without leaving a greasy residue. For intensive overnight repair, apply a generous layer of hand cream before bed.

Shower gels & shower foams — Apply to wet skin or a loofah, lather gently, and rinse. Our certified organic shower gels are sulphate-free and pH-balanced — suitable for daily use on all skin types including sensitive and reactive skin. The shower foam range produces a particularly rich, enveloping lather ideal for a more indulgent cleansing experience.

Solid soaps — Wet hands or skin, lather the soap between palms or directly on skin, and rinse. Our cold-processed organic olive oil soaps are long-lasting and gentle — each bar is formulated for a specific skin type or concern, from baby-soft Pure Olive to clarifying Pure Turmeric and soothing Pure Nettle. Store on a soap dish that allows drainage between uses to extend the life of the bar.

Lip care & lip balms — Apply directly to lips as needed throughout the day. Our organic lip balms and lipcares provide immediate comfort and lasting protection — use before exposure to cold, wind, or sun, and as an overnight treatment for dry or chapped lips. No limit on frequency of use.

Solid deodorants — Apply 2–3 strokes to clean, dry underarms. Our aluminium-free, certified organic solid deodorants are most effective when applied to freshly washed skin. They work by neutralising odour-causing bacteria rather than blocking perspiration — a healthier, skin-respectful approach to daily freshness. Allow a brief moment to dry before dressing.

Sun care & after-sun — Apply our SPF50 organic suncream generously 20–30 minutes before sun exposure and reapply every 2 hours, or after swimming or towelling. Our Tahitian Monoï and after-sun gel are designed for use after exposure — apply liberally to soothe, rehydrate, and restore skin comfort. All sun products are water-resistant and free from chemical UV filters.

Baby & maternity range — All baby products are formulated for the most sensitive skin from birth. Liniment is applied to a cotton pad and used at each nappy change to cleanse and protect without rinsing. Baby shower gel, cleansing milk, and massage oil are used as part of the bath and care routine — always at room temperature, with gentle movements. Maternity oils (stretch marks, radiant face) are massaged in circular motions onto clean skin from the second trimester onwards.

Care oils & vegetable oils — Apply a few drops to clean skin, hair, or nails and massage in until absorbed. Our certified organic care oils — Castor Oil, Dry Sublimating Monoï Elixir, Regenerating Face Oil, After-epilation Oil — are ready to use as they are. Pure vegetable oils (Argan, Sweet Almond, Avocado, Rosehip, and more) can be used alone or blended with essential oils for a personalised treatment. A little goes a long way.

Hair care — Apply shampoo to wet hair, massage into scalp, and rinse thoroughly. Follow with conditioner or hair mask from mid-lengths to ends — leave for 2–5 minutes before rinsing. Our organic hair mask (Monoï & Shea Butter) can also be used as a pre-shampoo treatment: apply to dry hair 30 minutes before washing for deep nourishment.

Certifications in the organic cosmetics market are often misunderstood — labels, standards, and certifying bodies are three distinct things, and we believe our customers deserve to understand the difference. Here is how the framework works, and where our products sit within it.

COSMOS — the standard — COSMOS (COSMetic Organic Standard) is the specifications document that defines what CosméBio-certified products must comply with. Created jointly by CosméBio, Ecocert, BDIH, ICEA, and Soil Association, COSMOS harmonises organic cosmetic standards across Europe and beyond. Since 2017 it has replaced CosméBio’s older national standard. COSMOS is not a label — it is the rulebook behind the label.

CosméBio — the label — CosméBio is a French professional association founded in 2002 to structure and protect the organic cosmetics market against greenwashing. The CosméBio label is the consumer-facing guarantee that a finished cosmetic product meets a rigorous standard for ingredient origin, formulation conditions, ethical sourcing, and responsible packaging. It is the primary certification label carried by the formulated beauty products in the Beauthentique collection.

Ecocert & Bureau Veritas — the certifying bodies — Ecocert and Bureau Veritas are independent accredited certifying bodies. Their role is to audit and verify that products comply with the COSMOS standard — they do not create the standard, and their logos are not organic cosmetic labels in themselves. Once a product passes their audit, the certifying body issues a certificate that grants the right to carry the CosméBio label. Both bodies also certify other industries; their presence on a cosmetic product specifically confirms COSMOS compliance.

EU Organic Farming regulation — the baseline certification for the organic plant-derived raw ingredients used in Beauthentique formulations. Governs agricultural conditions — no synthetic pesticides, no chemical fertilisers — independently verified from field to formulation.

Nature & Progrès — one of the most demanding organic and ecological certifications in France, with criteria that go beyond COSMOS in ingredient origin, processing, and environmental commitment. Held by select suppliers and products in the collection.

Formulated in France — Beauthentique formulated products are developed and produced in France, or in Europe where specified. French cosmetic formulation is governed by EU Cosmetics Regulation 1223/2009 — one of the most rigorous cosmetic safety frameworks in the world. Country of formulation is specified on each product page.

Free from — formulated without parabens, sulphates, silicones, synthetic fragrances, mineral oils, or endocrine disruptors. This is not a trend — it is the condition under which every formulated product in this collection was developed.

Vegan & cruelty-free — the vast majority of products in the Beauthentique collection contain no animal-derived ingredients and are not tested on animals. Where exceptions exist, they are clearly indicated on the individual product page. We do not make blanket claims that cannot be verified product by product.

For the specific certifications applicable to each product, visit the individual product page. For general questions, visit our FAQ page.

Beauthentique is not a brand we invented. It is a standard we hold. Every product in this collection is selected from certified organic and natural producers who share our refusal to compromise — on ingredients, on formulation conditions, on transparency. We do not formulate in-house. We curate with rigour.

Selection as the craft — choosing the right producer is as demanding as formulating a product. We work with certified organic French producers whose formulations meet the CosméBio label requirements, verified against the COSMOS standard by independent certifying bodies. Every product in this collection has earned its place through what it contains and how it was made — not through packaging or marketing.

Clean formulation as a non-negotiable — no parabens, no silicones, no synthetic fragrances, no mineral oils, no endocrine disruptors. These are not optional criteria we apply selectively. They are the baseline below which no product enters the collection. Clean beauty is not a trend for us — it is the condition of entry.

Certified organic ingredients, not certified organic claims — there is a meaningful difference between a product that carries an organic certification and one that merely uses the word. Every certified product in this collection has been independently audited — its plant-derived ingredients traceable to certified organic agricultural sources, its processing conditions verified, its formulation documented. We do not use certification as a marketing badge. We use it as a floor.

Transparency at product level — we do not make collection-wide claims that cannot be verified product by product. Certifications, country of formulation, vegan status, and ingredient origin are specified on each individual product page. The collection sets the standard; the product page delivers the proof.

Accessible organic beauty — certified organic, natural, and clean beauty products should not be a luxury reserved for premium budgets. By working directly with our producers and keeping our supply chain lean, we offer CosméBio-certified and COSMOS-compliant beauty products at prices that reflect the product — not the brand premium or the retail markup.

To learn more about who we are and what drives us, read our About Us and Our Manifesto pages.

How do organic cosmetic certifications work, and what do they mean? The organic cosmetics certification landscape has three distinct layers that are often confused. The label — CosméBio is the consumer-facing guarantee on the packaging. Founded in France in 2002 to combat greenwashing, the CosméBio label means a finished cosmetic product meets rigorous criteria for ingredient origin, formulation conditions, ethical sourcing, and responsible packaging. The standard — COSMOS (COSMetic Organic Standard) is the specifications document that defines what CosméBio-certified products must comply with. Created jointly by CosméBio, Ecocert, BDIH, ICEA, and Soil Association, COSMOS has been the reference standard since 2017. It is not a label — it is the rulebook behind the label. The certifying bodies — Ecocert, Bureau Veritas, and Cosmécert are independent accredited auditors. Their role is to verify that a product complies with the COSMOS standard. Once verified, they issue a certificate that grants the right to carry the CosméBio label. Their logos on a product confirm COSMOS compliance — they are not organic labels in themselves. In addition, the organic plant-derived ingredients used in formulations are certified under EU Organic Farming regulation, governing agricultural conditions from field to formulation. For the specific certifications applicable to each product, visit the individual product page.

Are all products in the Beauthentique collection certified organic? The majority of formulated products in the collection carry the CosméBio label, certified against the COSMOS standard. Some products are made with natural ingredients that meet our quality and clean formulation criteria without carrying a formal organic certification. Each product page specifies its certification status clearly. We do not make blanket claims that cannot be verified product by product.

What does “formulated in France” mean? It means the product was developed and produced by certified French producers, under EU Cosmetics Regulation 1223/2009 — one of the most rigorous cosmetic safety frameworks in the world. LaPeNu does not formulate in-house. We select and curate from producers whose standards meet our criteria for certification, ingredient integrity, and clean formulation. Country of formulation is specified on each product page.

What does “free from” mean on your products? It means the product contains no parabens, silicones, synthetic fragrances, mineral oils, or endocrine disruptors. These are not optional criteria — they are the baseline below which no product enters the Beauthentique collection. Clean beauty formulation is the condition of entry, not a marketing claim.

Are the products suitable for sensitive skin? Many products in the collection are specifically formulated for sensitive, reactive, or atopic skin — including the Pure Olive Baby line, the Pure Lavender and Pure Nettle solid soaps, and the Roman Chamomile and Cornflower hydrolats. Skin type suitability is specified on each product page. As with any cosmetic product, a patch test is recommended for highly reactive skin before first use.

Can I use Beauthentique products in DIY cosmetics? Yes — oil macerates, hydrolats, and essential oils in the collection are widely used as active ingredients in homemade skincare, haircare, and body care formulations. They can replace plain water or synthetic actives in emulsions, serums, and rinses. Always verify usage recommendations and safe concentration levels on the individual product page.

Are any products in the collection vegan? The vast majority of products in the Beauthentique collection contain no animal-derived ingredients and are not tested on animals. Where exceptions exist — such as beeswax or honey in specific formulations — they are clearly indicated on the individual product page. We do not apply a blanket vegan claim to the entire collection.

Why are your certified organic beauty products competitively priced? Because we work directly with our certified producers, keep our supply chain lean, and focus on honest margins rather than inflated retail markups. You pay for the product — not for the packaging, the advertising, or the brand premium. CosméBio-certified, COSMOS-compliant organic beauty should be accessible, not a luxury.

Where can I find detailed information about each product? Every product page includes full ingredient information, certification status, country of formulation, skin type suitability, usage recommendations, storage guidelines, and precautions. For general questions, visit our FAQ page. To learn more about who we are and what drives us, read our About Us and Our Manifesto pages.